Card Services- VP; Southwest Card Acquisitions Marketing Manager - Wilmington, DE


: $192,290.00 - $192,290.00 /year *

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations

JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $2.6 trillion and operations worldwide. The firm is a leader in investment banking, financial services for consumers and small business, commercial banking, financial transaction processing, and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world's most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands. Information about JPMorgan Chase & Co. is available Chase Consumer & Community Banking serves nearly 60 million households and 4 million small businesses with a broad range of financial services, including personal banking, small business banking and lending, mortgages, credit cards, payments, auto finance and investment advice. Chase Card Services consists of two businesses: Consumer and Small Business and Commercial Card. The No. 1 credit card issuer in the U.S. based on loans outstanding. Consumer and Small Business offers a broad array of credit cards to meet the needs of individual consumers and small businesses. Our portfolio includes Chase-branded credit cards - Sapphire, Freedom, Ink and Slate as well as co-branded credit cards offered in partnership with well-known brands and organizations, including AARP, Amazon, Disney, Marriott, Southwest Airlines, United Airlines, and many others in the United States and Canada. Southwest Airlines Acquisitions Marketing Manager The selected candidate will be responsible for driving profitable customer growth for the Southwest Airlines Cobrand card across Chase digital channels including Chase Marketplace, affiliates and paid search. The selected candidate will collaborate across Chase and Southwest teams to develop profitable offer strategies to increase new account volumes and differentiation in the market. In addition, the candidate will leverage Chase capabilities across channels to drive personalization and increase prequalified and targeted high value offers. This role will include leading and project managing key strategic initiatives across Chase and Southwest as well as problem identification and resolution.
focus areas:
Develop a
robust understanding of the airline travel card market, deep knowledge of
the Southwest customer wants/needs and ideas to drive increased
penetration of the Southwest Consumer card across our SWA Rapid Rewards member
Partner with
Finance, Analytics and the Acquisition Center of Excellence to develop new
and unique offer strategies to drive increased new account volumes,
continued customer engagement and differentiation in the market
across Chase and Southwest to leverage capabilities to drive
personalization, increased prequalified and targeted high value offers
Develop a
strong working relationship with the Partner to achieve goal alignment and
develop marketing strategy and campaign execution for our Chase channels
Manage the
on-going development and maintenance of all creative assets for respective
internal/external competitive insights, including reporting and analysis,
to make ongoing target audience, process, and program recommendations
efficiencies and increased conversions within Chase channels utilizing
targeting capabilities.

Seasoned professional (5+years) with product marketing, marketing execution and customer engagement experience. Credit Card marketing experience a plus
Bachelor's degree required
Demonstrated ability to drive innovation in digital channels
Understanding of Segment P/L drivers and areas for improvement
Excellent relationship management skills with strong ability to influence others with experience managing partner or vendor relationships a plusSelf-starter, drive for results, effective at prioritizing and managing multiple complex initiatives concurrently Strong collaborator with ability to influence across a matrixed organizational environment
Strong control mindset and understanding of internal processes, procedures and systems linked to campaign executionExcellent oral, written communication, and presentation skillsHave a customer obsessed mindset to ensure exceptional customer experience and deliverySome travel will be required * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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